Senior Director of Product Management - Activation - Remote

Overview

The Senior Director of Product Management for Activation is responsible for defining the technology vision and prioritizing the team’s backlog to deliver media activation products efficiently and accurately. This role involves leading the Activation product line within the Merkury for Media US portfolio, focusing on programmatic advertising and ad tech ecosystems.

In Short

• Lead product strategy and execution for media activation solutions.
• Define and manage the product roadmap aligned with business goals.
• Oversee the end-to-end product lifecycle from ideation to launch.
• Collaborate with engineering, sales, and marketing teams.
• Drive product adoption and track success metrics.
• Identify industry trends in cookieless advertising.
• Manage prioritization for new product features.
• Ensure compliance with privacy regulations.
• Utilize data-driven decision-making for product optimization.
• Foster continuous product evolution through client feedback.

Requirements

• 5-8 years of experience in programmatic advertising.
• 3+ years in product management, leading enterprise-scale roadmaps.
• Strong knowledge of DSPs and ad tech platforms.
• Experience with agile development methodologies.
• Technical fluency in programmatic advertising concepts.
• Ability to translate complex concepts for non-technical audiences.
• Proven track record in building and scaling advertising solutions.
• Familiarity with GDPR and CCPA regulations.
• Excellent collaboration and stakeholder management skills.
• Strong analytical and data-driven mindset.

Benefits

• Medical, vision, and dental insurance.
• Life insurance and disability insurance.
• 401k plan.
• Flexible paid time off.
• At least 15 paid holidays per year.
• Paid sick and safe leave.
• Paid parental leave.
• Compliance with applicable leave benefit laws.
• Support for individuals with disabilities.
• Opportunities for career growth and development.