Digital Media and Audience Analyst - Remote

Overview

The Digital Media and Audience Analyst plays a crucial role in executing cross-platform digital campaigns and audience strategies, collaborating with campaign strategists and account teams.

In Short

• Implement and support healthcare focused D2C and HCP campaigns across multiple channels.
• Create and implement tracking and tagging elements across varying campaign assets.
• Collaborate with strategic leads to develop campaign and audience strategies.
• Manage campaigns across platforms including Google, Facebook, Instagram, and LinkedIn.
• Compile client-facing campaign reports with insights and recommendations.
• Define audiences to be targeted and track usage reports.
• Manage distribution of audience segments programmatically.
• Track issues in Jira and maintain internal team communication.
• Troubleshoot audience segment delivery issues.
• Escalate operational issues with suggested solutions.

Requirements

• 1-3 years of experience in digital media or ad operations.
• Healthcare Marketing background preferred.
• Excellent attention to detail.
• Strong analytical abilities.
• Ability to manage time in a fast-paced environment.
• Strong MS Office skills, especially Excel.
• Desire to learn new platforms and technologies.

Benefits

• Industry leading products.
• Flexible and dynamic culture.
• Competitive benefits package including healthcare benefits and a 401(k) match.
• Opportunities for community service through Definitive Cares.
• Incredible fast growth means limitless opportunity.