Marketing Executive - Remote

Overview

Datatonic is looking for a highly motivated and well-rounded Marketing Executive with a strong grasp of the full marketing mix to support and execute integrated B2B marketing campaigns. You’ll play a key role in driving demand and pipeline generation, working closely with Sales, Partnerships, and Product teams. This role is ideal for someone who thrives in a fast-paced, results-driven environment and is passionate about delivering impactful marketing that directly supports business growth.

In Short

• Develop and execute multi-channel B2B marketing campaigns targeting enterprise audiences.
• Support Account-Based Marketing (ABM) initiatives to engage high-value accounts in close alignment with sales.
• Partner with the sales team to build pipeline, influence deal velocity, and provide relevant collateral and tools.
• Track and measure marketing influence on pipeline and revenue; adapt strategy based on performance data.
• Create compelling content including case studies, whitepapers, emails, landing pages, and sales assets.
• Ensure content aligns with brand messaging and supports the buyer journey across all stages.
• Plan and deliver events, webinars, and trade shows to engage and convert prospects.
• Manage and grow strategic partner marketing relationships to extend reach and co-create campaigns.
• Monitor and report on campaign performance, ROI, and key marketing KPIs.
• Use performance insights to optimize campaigns and demonstrate marketing’s contribution to revenue.

Requirements

• 3+ years in a B2B marketing role, ideally within enterprise or technology sectors.
• Strong understanding of the full marketing mix with experience in both digital and offline channels.
• Hands-on experience with ABM, campaign management, and content development.
• Proven track record in working closely with sales teams to build and accelerate pipelines.
• Familiarity with CRM and marketing automation tools (e.g. Salesforce, HubSpot, Marketo, etc.).
• Analytical mindset with experience in pipeline tracking and ROI reporting.
• Excellent project management and organizational skills.
• Ability to manage multiple projects and stakeholders simultaneously.
• Strong written and verbal communication skills.

Benefits

• 20 days of paid vacation per calendar year
• Public Holidays for your Province of Residence
• 5 Wellness days (sickness, personal time, mental health)
• 5 Lifestyle days (religious events, volunteer day, sick day)
• Matching Group Retirement Savings Plan after 3 months
• Competitive Group Insurance plan on Day 1 - individual premium paid 100%!
• Virtual Medicine and Family Assistance Program - 100% employer-paid!
• Home office budget - We are 100% remote!
• CAD $400/year for books, relevant app subscriptions or an e-reader.
• Opportunities for paid certifications
• Opportunities for professional and personal learning through Udemy Business
• Regular company off-sites and meetups