Sales and Marketing Specialist - Remote

Overview

We seek an experienced and dynamic Sales and Marketing Specialist to join our client’s team. The ideal candidate will have a strong background in e-commerce marketing, specifically within the print-on-demand industry, and a proven track record of driving sales and increasing brand visibility.

In Short

• Develop and implement comprehensive sales and marketing strategies to drive traffic, increase conversions, and maximize revenue for the print-on-demand store.
• Manage and optimize online advertising campaigns (Google Ads, Facebook Ads, Instagram Ads) to ensure a high return on investment.
• Create, execute, and monitor email marketing campaigns, including newsletters, promotional offers, and product announcements.
• Oversee social media accounts, developing content strategies that engage followers, build brand awareness, and drive sales.
• Conduct market research to identify trends, customer preferences, and competitive landscape to inform marketing strategies.
• Optimize the Shopify store for SEO, ensuring all product listings, blog posts, and web pages rank highly on search engines.
• Develop and manage in-store promotions, including discounts, referral programs, and affiliate programs to attract and retain customers.
• Collaborate with the design team to create visually appealing marketing materials, including banners, ads, and social media posts.
• Develop and manage influencer marketing campaigns, including liaising with influencer agencies, identifying key influencers, and coordinating product promotions.
• Analyze sales data and marketing metrics to measure the effectiveness of campaigns and adjust strategies as needed.

Requirements

• Proven experience in sales and marketing, particularly in e-commerce.
• Strong understanding of digital marketing strategies and tools.
• Experience with social media management and content creation.
• Proficiency in email marketing and CRM tools.
• Knowledge of SEO best practices.
• Ability to analyze data and derive actionable insights.
• Excellent communication and interpersonal skills.
• Creative mindset with attention to detail.
• Ability to work independently and as part of a team.
• Familiarity with Shopify and online advertising platforms.

Benefits

• Competitive salary and performance-based bonuses.
• Flexible working hours and remote work options.
• Opportunities for professional development and growth.
• Collaborative and supportive team environment.
• Access to the latest tools and technologies.
• Health and wellness benefits.
• Employee discounts on products.
• Regular team-building activities.
• Work-life balance initiatives.
• Recognition and rewards for outstanding performance.