Email Automation and Analytics Specialist - Remote

Overview

We are seeking a detail-oriented and results-driven professional to manage our email marketing campaigns and Google Tag Manager (GTM) implementations. This unique hybrid role bridges digital marketing and analytics, ensuring effective audience engagement through email campaigns while delivering accurate tracking and insights across our digital platforms.

In Short

• Develop, execute, and optimize email marketing campaigns.
• Create and manage email templates, landing pages, and automation workflows.
• Segment email lists and personalize campaigns based on audience behavior.
• Conduct A/B testing to improve open rates and conversions.
• Monitor deliverability and ensure compliance with email regulations.
• Configure and manage Google Tag Manager tags and triggers.
• Collaborate with teams to set up tracking of conversions and events.
• Troubleshoot tracking issues across platforms.
• Generate data-driven insights and reports for campaign optimization.

Requirements

• Proven experience in email marketing and analytics.
• Strong understanding of Google Tag Manager and Google Analytics.
• Knowledge of GDPR and email compliance regulations.
• Experience with A/B testing methodologies.
• Ability to analyze data and generate insights.

Benefits

• Opportunity to work in a hybrid role combining marketing and analytics.
• Engage in innovative projects with cross-functional teams.
• Professional development opportunities.
• Flexible working environment.