Vice President of Marketing - Remote

Overview

As a Vice President of Marketing, you will lead marketing efforts to drive awareness, growth, and customer engagement for health tech solutions, shaping the brand and developing strategic initiatives.

In Short

• Define and execute a comprehensive marketing strategy.
• Align marketing priorities with executive goals.
• Own and optimize marketing KPIs and budget.
• Develop a yearly marketing strategy targeting industry conferences.
• Create a clear brand narrative reflecting expertise.
• Position the company as a thought leader.
• Oversee high-impact content development.
• Design and execute multi-channel campaigns.
• Collaborate with product and sales teams.
• Build and mentor a marketing team.

Requirements

• 10+ years of B2B marketing experience.
• 5+ years in a leadership role within health tech.
• Experience with risk-bearing organizations.
• Ability to create high-converting content.
• Strong understanding of healthcare buyer personas.
• Experience with marketing automation and CRM platforms.
• Excellent communication skills.
• Comfortable in a startup environment.
• Bonus: Familiarity with payer-provider dynamics.

Benefits

• Competitive compensation package.
• Supportive and collaborative culture.
• Opportunity to make a positive impact.