Regional Marketing Lead - Coursera for Business - Remote

Overview

As the regional marketing lead for Coursera Enterprise - Coursera for Business in North America, you will work with the Global Demand Generation Team and North America Sales Leadership to drive business growth by generating leads and sales pipeline via multiple marketing channels.

In Short

• Develop and execute the North America marketing strategy/programs.
• Execute campaigns, ABM programs, and events at each stage of the marketing funnel.
• Measure and optimize campaigns to drive engagement with prospects.
• Work closely with sales development leaders to optimize follow-up.
• Lead initiatives to optimize the performance of the marketing/sales funnel.
• 5+ years leading B2B marketing campaigns in a fast-growth environment.
• Experience with multi-channel initiatives including ABM, events, and webinars.
• Demonstrated experience with data-driven demand generation campaigns.
• Track record of managing multiple deadlines with attention to detail.
• Travel up to 25%.

Requirements

• 5+ years leading B2B marketing campaigns and programs.
• Experience with Salesforce.com and Demandbase/6sense preferred.
• Effective written and verbal communication skills.

Benefits

• Flexible workspace choices for employees.
• Virtual interviews and onboarding.