LMS Marketing Programs Manager - Remote

Overview

We are seeking a LMS Marketing Programs Manager (Remote) to join our growing team!

In Short

• Develop and execute measurable demand creation programs that drive revenue through direct sales team
• Manage business-to-business multi-channel marketing programs, including email campaigns, drip email nurture series, and content
• Collaborate with Product and Content Marketing and sales leaders to develop campaigns to build pipeline in core markets
• Work closely with content and design teams to create landing pages for campaign CTAs
• Work closely with Marketing Operations on mapping marketing database segmentation to personas
• Maintain marketing database segmentation to ensure any communications delivered are relevant to the audience receiving them
• Ensure all Hubspot programs are linked to salesforce.com campaigns to ensure accurate campaign ROI tracking
• Analyze tactical campaign performance for continuous improvement
• Facilitate a marketing program retrospective following completion of each marketing program
• Increase lead quality by identifying conversion rate optimization opportunities

Requirements

• 3 to 5 years of experience in B2B marketing programs, ideally for associations
• Bachelor's degree required with emphasis on marketing, business or communications preferred
• Experience with CRM (Salesforce.com) and marketing automation (Hubspot) systems
• Direct experience in being responsible for MQLs and SQLs
• Experience with creating compelling messages
• Association industry experience a plus
• Ability to understand how strategic objectives translate into market-specific programs
• Demonstrated ability to implement with extreme attention to detail
• Desired management/leadership skills:
• Ability to define and manage projects involving multiple stakeholders
• Strong project management skills for managing schedules and deadlines
• Desired marketing skills:
• Familiarity with principles of B2B marketing
• Audience development experience a plus

Benefits

• Medical, Dental & Vision Benefits
• 401(k) Savings Plan & Company Match
• Flexible Planned Paid Time Off
• Generous Sick Leave
• Casual Environment
• Purpose-Driven Culture
• Work-Life Balance
• Passionate About Community Involvement
• Company Paid Parental Leave
• Company Paid Short Term Disability
• Remote Flexibility