Content Marketing Manager - Remote

Overview

Common Trust is on a mission to support the 3 in 5 small businesses that will seek a sale over the next decade to transition into the hands of employees through employee ownership buyouts.

We are looking for an innovative Content Marketing Manager to oversee the strategy, creation, and execution of email marketing campaigns, as well as drive the development and distribution of content that nurtures leads and builds brand awareness. You’ll work cross-functionally to deliver engaging content and automate workflows that nurture prospects through the buyer's journey, from lead capture to conversion.

In Short

• Email Campaigns: Write compelling email copy for a range of audiences and campaign types, including promotional, nurture, and lifecycle emails.
• Workflow Automation: Build and manage email workflows and automation sequences in HubSpot, ensuring that emails reach the right audience at the right time.
• Nurture Campaigns: Design and implement nurture campaigns tailored to different lead types and stages of the buyer’s journey.
• Audience Segmentation: Segment and manage email lists based on engagement levels, profiles, and stages in the funnel to ensure relevant messaging.
• Cross-functional Content Creation: Collaborate with sales teams to develop content for newsletters, promotional sends, and other marketing materials.
• Content Calendar: Develop and maintain a content calendar that aligns with product launches, campaigns, and key events.
• SEO & Content Strategy: Create engaging, SEO-friendly content such as blogs, case studies, and e-books to drive organic growth and generate demand.

Requirements

• Proven experience in content marketing and email marketing.
• Strong understanding of HubSpot and email automation.
• Experience with SEO best practices.
• Ability to analyze performance metrics and adjust strategies accordingly.
• Excellent writing and communication skills.
• Ability to work collaboratively across teams.

Benefits

• Opportunity to work with a mission-driven organization.
• Collaborative work environment.
• Professional development opportunities.