Director of Digital & Social Media - Remote

Overview

The Director of Digital & Social Media plays a crucial role in enhancing Common App's brand visibility and audience engagement through strategic digital initiatives.

In Short

• Lead digital and social media strategies for Common App.
• Oversee website strategy and social media channels.
• Drive strategic content development and SEO initiatives.
• Manage paid social and digital campaigns.
• Analyze performance and audience engagement metrics.
• Collaborate with various teams across the organization.
• Provide visionary leadership in digital marketing innovation.
• Ensure alignment with the organization’s strategic priorities.
• Support over 1 million students in the college admissions process.
• Work in a mission-driven non-profit environment.

Requirements

• Proven experience in digital marketing and social media.
• Strong understanding of audience segmentation.
• Expertise in data analysis and performance metrics.
• Experience in leading teams and projects.
• Knowledge of SEO best practices.
• Ability to develop strategic content.
• Passion for higher education and equity in admissions.
• Excellent communication and collaboration skills.
• Ability to innovate and adapt to changing digital landscapes.
• Experience in non-profit or educational sectors is a plus.

Benefits

• Opportunity to make a positive impact in higher education.
• Work with a mission-driven team.
• Flexible working environment.
• Professional development opportunities.
• Competitive compensation package.
• Health and wellness benefits.
• Collaborative and inclusive workplace culture.
• Access to innovative technology resources.
• Support for work-life balance.
• Contribute to meaningful change in the admissions process.