Director of Social Marketing - Remote

Overview

The Director of Social Marketing at Coinbase will lead the online presence across multiple social platforms, crafting strategies to engage a global audience and amplify the brand voice in the crypto and Web3 space.

In Short

• Own the development and execution of Coinbase’s social marketing strategy.
• Lead audience mapping, targeting, and paid media plans.
• Accelerate growth in social followings and engagement rates.
• Establish best practices for cross-functional collaboration.
• Drive reporting and learnings through data-driven measurements.
• Operationalize the social media strategy, including calendar ownership and budget management.
• Coordinate with Exec Leadership during crises.
• Manage a team of social strategists and content managers.

Requirements

• 12+ years of social marketing experience in innovative environments.
• 5+ years of experience leading social marketing teams.
• Proven track record of articulating strategy and driving engagement.
• Deep understanding of brand and social metrics.
• Strong analytical skills with the ability to influence leaders.
• Ability to guide team members from strategy to execution.
• Build trusting relationships with executive stakeholders.

Benefits

• Competitive salary with target bonus and equity.
• Comprehensive benefits including medical, dental, and vision.
• 401(k) plan with company contributions.
• Opportunities for professional growth and development.
• Supportive work culture focused on innovation.