Senior Manager, Acquisition & Paid Media - Remote

Overview

The Senior Manager, Acquisition & Paid Media will lead the paid growth channels for COCOLAB, focusing on data-driven strategies to optimize customer acquisition.

In Short

• Manage paid media campaigns across various platforms.
• Optimize campaigns to achieve CAC, ROAS, and LTV targets.
• Develop annual and monthly acquisition strategies.
• Oversee relationships with paid media agencies.
• Identify new growth opportunities and advanced targeting tactics.
• Collaborate with the Creative Team to develop effective ad assets.
• Report on campaign performance and insights.
• Work cross-functionally with Brand, Retail, Sales, and Supply Chain teams.

Requirements

• 6+ years of experience in acquisition marketing.
• Proven success in leading acquisition strategies.
• Experience managing budgets over $5M annually.
• Proficiency in Looker or similar BI tools.
• Agency management experience.
• Ability to lead through influence.

Benefits

• Competitive salary up to $140,000 + bonus eligibility.
• Remote-first work environment.
• Health, Dental, & Vision Insurance.
• Unlimited PTO and Sick Time.
• 12 Paid Company Holidays.
• Fully Paid Parental Leave.
• Guideline 401k plan.
• New Hire Tech Budget.
• Product Discounts.