Product Marketing Manager - Remote

Overview

As a Product Marketing Manager at Civitas Learning, you’ll be the expert voice bridging our innovative products with the unique needs of the higher education market. This role is crucial for developing compelling product positioning, driving impactful Go-to-Market strategies, and empowering sales and customer success teams to effectively communicate the value of our AI-powered data science tools, ultimately contributing to student success and business growth.

In Short

• Act as the expert on higher education market trends.
• Craft clear and compelling product positioning and value propositions.
• Manage the cross-functional GTM strategy for new product releases.
• Lead customer interviews and competitive analysis.
• Create and maintain a high-impact library of sales enablement tools.
• Collaborate with marketing to produce content grounded in customer value.
• Influence in-product messaging and onboarding programs.
• Serve as the voice of the customer in product development.
• Measure success by impact on key business metrics.
• Collaborate with Product and Finance teams on pricing strategy.

Requirements

• 3-7+ years of experience in product marketing.
• Experience in EdTech or marketing to higher education is a major advantage.
• Proficiency in tools for competitive analysis and market research.
• Comfort using product analytics tools.
• Familiarity with CRM and marketing automation platforms.
• Experience with sales enablement platforms.
• Ability to distill complex information into simple narratives.
• Strategic thinking and project leadership skills.
• Comfortable using market research and customer data.
• Highly organized and detail-oriented.

Benefits

• Opportunity to influence higher education outcomes.
• Work with innovative AI-powered tools.
• Collaborative team environment.
• Flexible work arrangements.
• Professional development opportunities.
• Competitive salary and benefits.
• Impactful work contributing to student success.
• Access to a network of higher education professionals.
• Engagement in thought leadership initiatives.
• Supportive company culture.