Growth Lead / Marketing Lead - Remote

Overview

The Growth Lead / Marketing Lead will be responsible for driving the growth of an exchange aggregator project, focusing on transparent ratings and effective marketing strategies.

In Short

• Lead marketing efforts for a pre-launch exchange aggregator.
• Own results of integrated marketing campaigns.
• Manage one major marketing channel personally.
• Oversee additional channels through contractors.
• Conduct A/B tests to optimize key metrics.
• Work with contractors for briefing and performance evaluation.
• Focus on growth and unit economics.
• Ideal candidate has experience in crypto or betting verticals.
• Full autonomy in marketing strategy.
• Compensation is flexible based on experience.

Requirements

• Proven experience in managing marketing channels.
• Experience in paid traffic and short-form video promotion.
• Strong analytical skills with minimal user data.
• Experience in A/B testing and growth metrics optimization.
• Strong soft skills: initiative, autonomy, structured thinking.
• Nice-to-have: background in crypto or exchanges.
• Familiarity with social media content and SEO.

Benefits

• Fully remote work format.
• Flexible compensation based on experience.
• Full autonomy and trust in role.