Product Marketing Manager - Remote

Overview

We are seeking a Product Marketing Manager (m/f/d) with IT infrastructure industry experience to join our team. In this role, you will be responsible for developing and executing product marketing strategies for the Checkmk product suite that drive awareness and adoption. You will work within the Product Management team and closely with Sales and Marketing teams to craft compelling messaging and a value proposition that resonates with our target audience.

In Short

• Develop Ideal Customer Profile (ICP) and Marketing personas for all our products, use cases, verticals, and regions
• Create compelling product messaging and positioning that differentiates Checkmk across the market
• Conduct market research to understand customer needs, market trends, verticals, and the competitive landscape
• Identify friction points and guide feature prioritization based on usage insights
• Enable customer success by identifying revenue-driving features and advising on sales upsells
• Create a comprehensive strategic go-to-market toolkit
• Inform the Product strategists to ensure our offerings meet customer requirements and market demand
• Propose pricing strategies for new product lines
• Enable and align Marketing and Sales to drive multi-channel campaigns
• Produce thought leadership content for external events

Requirements

• 8+ years of experience in product marketing, with at least one work experience in the IT infrastructure industry
• A strong understanding of IT infrastructure monitoring and IT systems is required
• Ability to quickly grasp complex technical concepts
• Excellent written and verbal communication skills
• Strong analytical skills
• Ability to work collaboratively in a cross-functional environment

Benefits

• The chance to make a decisive impact and shape the future of a dynamic, fast growing tech company
• Flexible and family-friendly working conditions in a stable environment
• Wide range of sports and wellness offers
• An agile team that embodies autonomy and fast decision making
• A unique corporate culture emphasizing equality, diversity and inclusion
• A wide range of education and training opportunities
• Fully remote work or high flexibility between mobile work and an office in Munich
• An attractive salary
• Regular onsite events in a familiar atmosphere