Marketing Specialist - Remote

Overview

Casa is the secure home for your bitcoin, leading in Bitcoin self-custody solutions. This role is for a bitcoiner who can write, create, and ship, working closely with a small team to communicate the importance of securing Bitcoin.

In Short

• Manage Casa's social media presence and content calendar.
• Create and share compelling content across various channels.
• Assist in planning events to grow brand awareness.
• Work with product teams to simplify complex ideas.
• Run marketing experiments and iterate based on audience feedback.
• Launch new features with effective messaging and campaigns.
• Keep track of performance metrics and adjust strategies.
• Understand product and user needs for content creation.
• Update the website and coordinate with partners.
• Stay informed about Bitcoin and security trends.

Requirements

• 3+ years of marketing experience in a SaaS environment.
• Deep interest and understanding of Bitcoin.
• Experience with AI tools for drafting and brainstorming.
• Proficient in visual design programs like Adobe Photoshop.
• Strong writing and communication skills.
• Success in planning social media strategies.
• Familiarity with marketing automation and CRM systems.
• Experience with marketing analytics tools like GA4.
• Detail-oriented and adaptable.
• Experience in fast-paced environments.

Benefits

• Equity opportunities for employees.
• Inclusive community culture.
• Flexible time off, encouraging at least 3 weeks a year.
• Comprehensive health benefits including medical and mental health.
• Reimbursement for home office setup.
• Investment options in Bitcoin and 401(k).
• Generous maternity and paternity leave.