Product Marketer - Remote

Overview

As a Product Marketer, you will establish and grow demand, through effective positioning, messaging, and branding for our products.

In Short

• Communicate the unique selling point to ideal customers inside and outside the product.
• Ownership of the whole funnel: responsible for assets to help move customers through the whole funnel.
• Ownership of Go-To-Market with all 5Ws + H.
• Capture customer attention - Acquisition efforts center on gaining the attention of potential customers.
• Develop an audience of advocates - Engagement efforts focus on developing a community of superfans.
• Encourage a purchasing decision - Conversion and retention efforts are focused on turning leads into paying customers.
• Market validation & Customer insights: run customer and competitive research and experiments.
• Responsible for planning and executing the Launch and Go-To-Market of new features and products.
• Partner with the Marketing Team to develop campaigns for product awareness and demand generation.
• Enable the Sales Team by providing product marketing material and messaging.
• Define and execute product positioning and framing strategy for Casafari products.
• Strong internal communicator: educate and evangelise product messaging in the entire company.

Requirements

• Minimum 3 years in product marketing in a hyper-growth B2B SaaS or technology business.
• Proven experience in most of the above-mentioned key responsibilities.
• Strong expertise in generating customer insights and GTM strategy for tech products.
• Expertise in measuring the success of GTM strategy.
• Versatile and hands-on: creative with skills in creating simple visuals.
• Ability to form relationships across the organisation.
• Ability to transform complex subject matter into customer-friendly communication.
• Forward and critical thinking with high sense of ownership.
• Positive, persuasive communicator with all levels of Customers & Team Members.
• Hard skills: Figma, Canva, SQL, BI (Looker, Tableau, PowerBI or similar).
• Must be fluent in English; knowledge of additional languages is a bonus.

Benefits

• Opportunity to work in a dynamic and fast-paced environment.
• Collaborative team culture.
• Professional development opportunities.
• Flexible working arrangements.
• Access to the latest tools and technologies.