Regional Marketing Lead, Midwest / Southwest - Remote

Overview

The Regional Marketing Lead will be responsible for creating localized, high-impact marketing strategies that drive engagement and generate leads in designated U.S. geographies.

In Short

• Own the regional marketing strategy for designated U.S. geographies.
• Partner with Sales and Business Development to define target audiences and strategic accounts.
• Execute targeted digital programs to build demand and brand awareness.
• Collaborate with internal teams for event activations and program management.
• Analyze campaign effectiveness and optimize future strategies.
• Develop annual and quarterly go-to-market plans.
• Ensure regional experiences reflect Carta’s mission and brand.
• Present findings and recommendations to stakeholders.
• Propose new program ideas based on data and market insights.
• Willingness to travel occasionally for in-market programs.

Requirements

• 5–7 years of experience in regional marketing or ABM in B2B SaaS.
• Strong strategic thinking and project management skills.
• Proven ability to collaborate with Sales and translate priorities into marketing plans.
• Analytical mindset with experience measuring ROI and customer engagement.
• Fluent in Salesforce and proficient in Marketo, Asana, and Looker.
• Clear communicator who can influence across teams.
• Experience marketing to venture-backed startups or private equity audiences.
• Background in field strategy roles is a plus.
• Familiarity with equity or fund administration platforms is a bonus.

Benefits

• Market competitive salary.
• Equity for all full-time roles.
• Exceptional benefits.
• Commission plans for applicable roles.
• Positive and inclusive company culture.
• Opportunities for professional growth and development.
• Work with a talented and diverse team.
• Flexible work environment.
• Access to innovative tools and technologies.
• Engagement in meaningful work that impacts the industry.