Director of Patient Marketing - Remote

Overview

The Director of Patient Marketing will oversee all patient marketing initiatives, leading the development and execution of integrated marketing campaigns that drive patient acquisition, engagement, and retention.

In Short

• Develop and execute patient recruitment and retention strategies for clinical research studies.
• Implement an omni-channel marketing strategy integrating digital and traditional marketing efforts.
• Collaborate with cross-functional teams to ensure a unified marketing approach.
• Oversee all digital marketing initiatives including social media and email campaigns.
• Design and manage offline marketing strategies.
• Utilize AI and machine learning for predictive analytics and campaign automation.
• Lead and mentor a marketing team.
• Manage relationships with external agencies and vendors.
• Define KPIs and measure marketing effectiveness.
• Stay updated on industry trends and regulatory changes.

Requirements

• Bachelor's degree in Marketing, Business, or related field (Master’s preferred).
• At least 10 years of experience in marketing.
• Strong analytical mindset and strategic thinking.
• Experience with CRM systems and graphic design.
• Proven leadership in patient engagement strategies.
• Knowledge of compliance considerations in marketing.
• Exceptional collaboration skills with cross-functional teams.
• Expertise in digital and traditional marketing strategies.
• Experience with AI-driven marketing tools.

Benefits

• Paid Time Off (PTO) and Company Paid Holidays.
• 100% Employer paid medical, dental, and vision insurance.
• Health Savings Account and Flexible Spending Accounts.
• Bi-weekly HSA employer contribution.
• Company paid Short-Term and Long-Term Disability.
• 401(k) Retirement Plan with Company Match.