Director of Patient Marketing - Remote

Overview

The Director of Patient Marketing will provide oversight for all patient marketing initiatives. You will lead the development and execution of integrated marketing campaigns that drive patient acquisition, engagement, and retention.

In Short

• Develop and execute patient recruitment and retention strategies for clinical research studies.
• Implement a comprehensive, omni-channel marketing strategy for a seamless participant journey.
• Collaborate with cross-functional teams for a unified marketing approach.
• Oversee digital marketing initiatives including social media and email campaigns.
• Design offline strategies such as direct mail and event activation.
• Utilize AI and machine learning tools for predictive analytics and campaign automation.
• Lead and mentor a high-performing marketing team.
• Manage relationships with external agencies and vendors.
• Define KPIs to measure marketing effectiveness.
• Stay updated on industry trends and regulatory changes.
• Create compelling patient-centric content.

Requirements

• Strong analytical mindset for data interpretation.
• Strategic and creative thinking in patient engagement.
• Experience with CRM systems and graphic design.
• Adaptability to advancements in marketing technology.
• Leadership in developing patient engagement strategies.
• Knowledge of compliance in patient marketing.
• Collaboration skills with cross-functional teams.
• Expertise in digital and traditional marketing strategies.
• Experience with AI-driven marketing tools.

Benefits

• Paid Time Off (PTO) and Company Paid Holidays.
• 100% Employer paid medical, dental, and vision insurance.
• Health Savings Account and Flexible Spending Accounts.
• Company paid Short-Term and Long-Term Disability.
• 401(k) Retirement Plan with Company Match.