Lifecycle Marketer (Contract) - Remote

Overview

Bree is a consumer finance platform that brings better, faster, and cheaper financial services to over half the Canadian population who live paycheck to paycheck. We operate in a huge but overlooked market. Our first act is becoming the cheapest and best provider of short-term credit to the 20 million people in Canada who live paycheck to paycheck.

In Short

• Design and implement end-to-end customer journeys and campaigns in Customer.io across channels like email, SMS, and push notifications.
• Write clear, compelling, and on-brand copy for all lifecycle marketing communications.
• Strategically segment our user base to deliver highly personalized and relevant messages.
• Execute A/B tests on subject lines, creative, and timing to continuously improve performance.
• Analyze campaign results and key metrics (e.g., open rates, click-through rates, conversion) to identify opportunities for optimization.
• Collaborate with product and data teams to define key customer events and triggers for automation.
• Maintain an organized and well-documented library of templates, audiences, and journey logic.

Requirements

• Demonstrated experience in lifecycle marketing and marketing automation.
• Direct, hands-on experience setting up journeys and campaigns in Customer.io is a must.
• Experience working in a B2C consumer fintech, lending, or similar industry is a strong plus.
• Strong copywriting skills with a proven ability to write for different channels and audiences.
• An analytical mindset with experience in A/B testing and performance reporting.
• Exceptional project management skills to manage multiple campaigns and deadlines.
• A solid understanding of data segmentation and how to use it to create personalized user experiences.
• Familiarity with HTML and CSS for minor template adjustments is a plus.

Benefits

• Be part of an exciting growing company in the fintech space.
• Opportunity to work remotely.
• Collaborative and innovative work environment.
• Competitive compensation.
• Potential for growth and advancement.