Product Marketing Specialist, Diagnostics - Remote

Overview

The Product Marketing Specialist for automotive diagnostic tools will develop and execute marketing strategies to promote diagnostic tools to distribution partners, automotive professionals, and repair shops.

In Short

• Conduct market research to identify trends and opportunities.
• Craft product positioning and messaging for target audiences.
• Develop go-to-market strategies and launch plans.
• Lead content creation for marketing materials.
• Equip sales teams with training and tools.
• Gather customer feedback for product improvements.
• Collaborate with industry partners to expand reach.
• Create sales forecasts and project calculations.
• Support continuous improvement initiatives.

Requirements

• Bachelor’s degree in marketing, business, engineering, or automotive technology.
• 3+ years of product marketing experience in automotive or technical tools.
• Knowledge of automotive diagnostics or repair workflows.
• Proficiency in Microsoft Office Suite.
• Strong communication and interpersonal skills.
• High degree of self-discipline and accountability.
• Positive ambassador with strong customer focus.
• Willingness to travel domestically (20%).

Benefits

• Comprehensive health, dental, and vision plans.
• Health savings accounts and flexible spending accounts.
• 401(K) retirement plan with employer match.
• Wellness programs and life insurance.
• Paid time off and parental leave.
• Adoption assistance and education reimbursement.