CRM Manager (Retention Marketing) - Remote

Overview

Join bonify, Germany’s leading platform for credit scoring and financial management. We are on the mission to revolutionize the FinTech industry and make the credit score and financial data available and transparent for our users. We are seeking a talented CRM Manager (Retention Marketing) to join our dynamic team in Berlin.

In Short

• Develop and manage automated campaigns using Blueshift to drive engagement, retention, and revenue growth
• Plan, build, and optimize multi-channel campaigns including audience segmentation and A/B testing
• Identify and implement automation opportunities to enhance lifecycle strategies
• Own the end-to-end campaign execution process in collaboration with cross-functional teams
• Track and analyze campaign performance and refine automated marketing flows
• Use segmentation tactics for tailored customer journeys and communication
• Contribute to CRM strategy development and integrate new automation capabilities

Requirements

• 3-5+ years of experience in CRM or marketing automation, ideally in a FinTech or digital B2C environment
• Proven experience with CRM and marketing automation tools like Blueshift or HubSpot
• Strong understanding of marketing automation and campaign personalization
• Analytical mindset with the ability to interpret data
• Familiarity with Google Analytics and customer data platforms
• Basic knowledge of HTML for email design
• Excellent project management skills
• Strong communication and collaboration skills
• Fluent in German (C2) & English

Benefits

• Opportunity to help improve people's financial understanding
• 30 days of holiday and a hybrid working model
• Well-being programs for physical and mental health
• Access to coaching and training programs
• Promotion of remote work with home office equipment