CRM Manager (Retention Marketing) - Remote

Overview

As a CRM & Marketing Automation Manager, you will design and optimize automated customer journeys across multiple channels, from strategy to execution, enhancing engagement, customer retention, and revenue.

In Short

• Develop and optimize multi-channel automated campaigns.
• Audience segmentation, trigger setups, and A/B testing for continuous performance improvement.
• Analyze campaign results and derive data-driven optimizations.
• Collaborate closely with product, data, and other teams to enhance our CRM strategy.
• Implement new automation and personalization approaches for better customer experience.

Requirements

• 3–5+ years of experience in CRM, lifecycle marketing, or marketing automation, preferably in FinTech, SaaS, or digital B2C environments.
• Proven experience with common CRM tools (e.g., Braze, Brevo, HubSpot, etc.).
• Solid knowledge in marketing automation, segmentation, and personalization.
• Analytical mindset with the ability to interpret data and optimize campaigns accordingly.
• Experience with Google Analytics, AWS QuickSight, Customer Data Platforms (e.g., Segment) – SQL skills would be a plus.
• Basic knowledge of HTML and a sense for appealing email design.
• Structured, detail-oriented working style with strong communication and teamwork skills.
• Fluent in German (C2) and English (C2).

Benefits

• Opportunity to help people gain a better understanding of their finances and improve their financial situation sustainably.
• Happy work-life balance: 30 vacation days and a hybrid work model.
• Focus on well-being: choose from sports, wellness, and mental health programs.
• Access to extensive coaching and training programs through a personal development budget.
• Remote work is part of our daily routine: we equip you for home office and maintain team spirit with virtual coffee dates and digital team events.