B2B Health Plan Marketing Lead - Remote

Overview

Blueberry is looking for a strategic, hands-on B2B Health Plan Marketing Lead to build and own the marketing function that fuels Blueberry’s payer sales pipeline.

In Short

• Build the entire B2B marketing ecosystem including demand generation, payer messaging, and content marketing.
• Create positioning, content, and campaigns for Medicaid health plans.
• Translate clinical outcomes and cost-savings data into compelling value propositions.
• Develop a multi-channel demand gen strategy.
• Build sales enablement materials such as pitch decks and ROI calculators.
• Track marketing attribution and funnel metrics.
• Establish Blueberry as a credible pediatric solution among Medicaid plans.
• Work in a startup environment, owning the full marketing stack.
• Drive measurable pipeline lift and shorten sales cycles.
• Collaborate directly with sales teams on complex deals.

Requirements

• 7-12 years in B2B marketing, with 3+ years in payer sales.
• Experience marketing healthcare services or digital health solutions.
• Proven ability to generate pipeline through targeted campaigns.
• Strong product marketing and messaging skills.
• Excellent writing and storytelling abilities.
• Experience supporting sales teams in multi-stakeholder deals.
• Ability to thrive in a startup environment.

Benefits

• Competitive salary range between $140,000 and $175,000.
• Opportunity to shape and own the marketing function.
• Work in a mission-driven company focused on improving children's healthcare.
• Flexible work environment with telecommuting options.
• Equal opportunity employer valuing diversity.