Senior Marketing Manager, B2B and E-commerce - Remote

Overview

As a Senior Marketing Manager at Black Spectacles, you will lead demand generation for B2B sales and accelerate e-commerce growth for B2C customers, driving impactful marketing strategies.

In Short

• Lead demand generation for B2B and e-commerce growth.
• Manage campaigns across SEO, organic search, and PPC.
• Utilize HubSpot for automated workflows and email campaigns.
• Collaborate with sales to enhance lead conversion rates.
• Design e-commerce campaigns to boost traffic and sales.
• Leverage Google Analytics for performance tracking.
• Optimize landing pages and ad creative through A/B testing.
• Develop a digital marketing roadmap aligned with business goals.
• Report on key performance metrics and analyze data trends.
• Partner with product, sales, and creative teams for alignment.

Requirements

• Experience in B2B and B2C marketing.
• Strong knowledge of SEO and digital marketing strategies.
• Proficiency in Google Analytics and HubSpot.
• Ability to lead and mentor a marketing team.
• Excellent communication and collaboration skills.
• Passion for architecture and design.
• Proven track record of driving growth and results.
• Strong analytical and problem-solving skills.
• Ability to thrive in a remote work environment.
• Commitment to excellence and innovation.

Benefits

• Fully remote work environment.
• Regular opportunities to see the impact of your work.
• Collaborative and supportive company culture.
• Recognition as a great place to work.
• Opportunities for professional growth and development.
• Participation in semi-annual company trips.
• Competitive salary and benefits package.
• Supportive leadership team.
• Focus on innovation and excellence.
• Engagement with the architecture community.