SEO Specialist - Remote

Overview

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are looking for a creative SEO analyst to drive SEO across our ecosystem of products and optimize the content on our platforms based on analytics and keyword research.

In Short

• Drive SEO across Binance’s ecosystem of products.
• Optimize content based on analytics and keyword research.
• Research advertising and website layout trends.
• Collaborate with development and marketing teams.
• Recommend changes to improve SEO positions.
• Execute tests and analyze data for growth.
• Optimize copy and landing pages for search engines.
• Perform ongoing site audits and keyword optimization.
• Research competitor advertising links.
• Develop and implement link building strategies.

Requirements

• 1-3 years of SEO experience with a large B2C audience.
• Business level English and Mandarin preferred.
• Experience with cross-functional collaboration.
• Knowledge of blockchain/cryptocurrency is a plus.
• Experience with analytics and data visualization tools.
• Familiarity with enterprise SEO tools and CMS.
• Experience with A/B testing.
• Working knowledge of HTML, CSS, and JavaScript.
• Knowledge of search engine algorithms.
• Up-to-date with SEO and ASO trends.

Benefits

• Opportunity to work in a leading blockchain company.
• Collaborative work environment.
• Access to industry-leading tools and resources.
• Potential for professional growth and development.