SEO Specialist - Remote

Overview

We are seeking an SEO Specialist who will be responsible for developing and executing SEO and SEM strategies, managing backlink analysis, optimizing search engine performance, and conducting competitive analysis to stay ahead in the digital landscape.

In Short

• Develop and implement SEO strategies to improve organic search rankings and website traffic.
• Manage and optimize SEM campaigns (Google Ads, Bing Ads) to drive targeted traffic and improve conversion rates.
• Conduct backlink audits, outreach, and link-building strategies to improve domain authority.
• Perform keyword research and on-page optimization for content, metadata, and site structure.
• Analyze search engine performance using Google Analytics, Google Search Console, and other SEO tools.
• Monitor competitor SEO and SEM strategies, identifying opportunities for improvement.
• Collaborate with content creators to ensure SEO best practices are implemented in blogs, landing pages, and website updates.
• Conduct technical SEO audits, identifying and resolving issues related to site speed, indexing, and mobile optimization.
• Generate SEO performance reports, tracking KPIs such as rankings, traffic, and conversion rates.
• Stay up-to-date with SEO trends, Google algorithm updates, and best practices.

Requirements

• Proven years of experience in SEO, SEM, and search engine analytics.
• Strong knowledge of Google Ads, Google Analytics, Google Search Console, and SEO tools (Ahrefs, SEMrush, Moz, Screaming Frog, etc.).
• Experience with backlink strategy development, link-building campaigns, and competitive analysis.
• Proficiency in keyword research, on-page/off-page optimization, and technical SEO.
• Familiarity with HTML, CSS, and basic JavaScript for SEO purposes is a plus.
• Strong analytical skills and ability to interpret SEO data to drive actionable insights.
• Excellent communication and collaboration skills.
• Strong understanding of AI-driven search experiences, including Google’s SGE, Perplexity, ChatGPT browsing, and other AI-generated result formats.
• Experience optimizing content for AI search engines, including entity-based SEO, structured data, schema markup, and conversational queries to improve visibility in AI-driven search results.

Benefits

• Flexible working hours.
• Work from anywhere.
• Opportunity to work with a leading company in the healthcare technology sector.
• Collaborative and innovative work environment.