Growth and Marketing Manager - Remote

Overview

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products.

In Short

• Design and implement both online and offline marketing initiatives, events, and campaigns tailored to local audience preferences.
• Fuel our user base's expansion and elevate the visibility of the Binance brand through engaging, educational and imaginative strategies.
• Design and execute integrated campaigns, starting with strategy, brief and working on executing, measuring performance and reporting on effectiveness.
• Lead insight-driven tests/experiments in market, whether on lifecycle, social or paid channels in order to drive growth or engagement.
• Act as the local market pulse: Ensure comprehension of and insight into local trends, communities, and pertinent news.
• Pioneer new avenues for enhancing brand recognition and staying abreast of evolving marketing trends.

Requirements

• Minimum of 5 years of experience in devising and implementing marketing strategies, preferably within the tech/internet/Ecommerce sectors with a focus on B2C.
• Comfortable operating in a dynamic, fast-moving environment often with uncertainty.
• Strong understanding of the Pakistan market.
• Effective communicator, able to represent Binance to external stakeholders.
• User-focused, data-driven approach to decision making.
• Able to conceptualize and manage integrated campaigns, using both in-house resources and agency partners.
• Functional Understanding of social media and paid channels data analytics.
• Entrepreneurial self-starter, high sense of ownership, able to drive agendas and execute with minimal guidance or supervision.
• Proficiency in online and traditional marketing channels, including but not limited to social media, community management, and event orchestration.
• A keen interest in the crypto/blockchain/technology space is essential.

Benefits

• Opportunity to work with a leading global blockchain ecosystem.
• Engage with a diverse and dynamic team.
• Contribute to innovative marketing initiatives.