CRM Operations Specialist - Remote

Overview

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange, seeking an experienced CRM Operations Specialist to optimize multi-channel CRM campaigns and drive user engagement.

In Short

• Plan, create, approve, and send multi-channel CRM campaigns.
• Monitor and streamline campaign workflows to improve efficiency.
• Track and analyze deliverability and open rates across channels.
• Maintain customer data accuracy in CRM systems.
• Collaborate with cross-functional teams to gather requirements.
• Utilize analytics tools for data mining and identify inefficiencies.
• Conduct A/B testing to optimize channel combinations.
• Focus on improving new features for CRM tools.
• Explore new channels/tools to enhance user loyalty.
• Leverage AI tools for user reactivation strategies.

Requirements

• Bachelor’s degree in Marketing, Data Analytics, or related fields preferred.
• 2-4 years of CRM operations or digital marketing experience.
• Proficient in CRM platforms like Braze, Salesforce, HubSpot.
• Strong data analysis and communication skills.
• Knowledge of privacy regulations and channel specifics.
• Results-oriented and detail-focused.
• Experience with e-commerce or finance apps is a plus.

Benefits

• Join a leading global blockchain ecosystem.
• Opportunity to work with cutting-edge technology.
• Collaborate with cross-functional teams.
• Enhance your skills in a dynamic environment.
• Contribute to innovative CRM strategies.