Senior Manager, Performance Measurement - Remote

Overview

Join BHG Financial as a Senior Manager, Performance Measurement, where you will optimize marketing performance and drive growth across multiple channels.

In Short

• Analyze and track marketing KPIs to measure effectiveness.
• Assess marketing channel performance and identify optimization opportunities.
• Develop strategies to improve marketing campaign efficiency.
• Collaborate with business strategy teams to align marketing tactics.
• Partner with finance on budgeting for marketing performance goals.
• Lead performance measurement efforts and establish marketing guardrails.
• Contribute to go-to-market strategies for key products.
• Translate business strategy into actionable marketing tactics.
• Strong project management and organization skills required.
• Experience in the financial services industry preferred.

Requirements

• Bachelor’s degree in Marketing, Business, Data Analytics, or related field; MBA preferred.
• 8+ years of experience in marketing performance analysis.
• Proven track record with upper and lower funnel KPIs.
• Experience with data analytics and SQL proficiency.
• Expertise in data visualization tools like PowerBI or Tableau.
• Strong analytical mindset to extract insights from data.
• Excellent communication skills for cross-functional collaboration.
• Ability to adapt to broader strategic roles.

Benefits

• Award-winning company culture focused on employee growth.
• Opportunity to work with a leading financial services provider.
• Collaborative and fast-paced work environment.
• Access to innovative financial solutions.