User Acquisition Executive (Africa) - Remote

Overview

The User Acquisition Executive will be responsible for implementing and optimizing Betclic’s acquisition strategy primarily in African markets, focusing on campaign execution, performance monitoring, and partner management.

In Short

• Manage and optimize paid acquisition campaigns across multiple channels.
• Develop market-specific growth strategies for African and French markets.
• Monitor and report key performance metrics to drive user growth.
• Collaborate with local marketing teams for strategy alignment.
• Work closely with design teams to create effective campaign assets.
• Test new acquisition channels and products.
• Analyze performance data for continuous optimization.
• Ensure compliance with local regulations and market trends.
• Provide insights and recommendations based on data analysis.
• Foster a collaborative and innovative work environment.

Requirements

• 1 to 2 years of experience in digital acquisition.
• Experience managing paid campaigns.
• Strong analytical skills and proficiency with ad platforms.
• Autonomy in testing and leading new strategies.
• Leadership qualities.
• Interest in sports is a plus.
• Experience with SEA/Search is advantageous.
• Agency management experience is a plus.
• Fluency in spoken and written English.

Benefits

• 25 days of paid leave and 10 RTT days.
• Ticket Restaurant® card valued at €11 per day.
• 100% health insurance coverage for you and your children.
• 50% reimbursement of public transport costs or a sustainable mobility allowance.
• Hybrid work model with flexible remote work options.
• Access to professional development training opportunities.
• Extraordinary office spaces with recreational areas.
• Internal events and on-site sports classes.