Manager, Integrated Marketing Communications, Medical Products - Remote

Overview

The Integrated Marketing Communications (IMC) Manager at Beckman Coulter Diagnostics is responsible for leading the development and execution of marketing campaigns to position the company as a leader in healthcare, focusing on customer engagement and strategic marketing initiatives.

In Short

• Lead integrated marketing communications plans for specific solutions.
• Own the IMC workstream within the New Product Launch Excellence Process.
• Utilize customer insights to map out the customer journey.
• Develop high-value, customer-facing materials.
• Collaborate with global product marketing teams.
• Measure the performance of marketing programs.
• Support product marketing with sales enablement tools.
• Drive brand marketing and voice of customer initiatives.
• Promote continuous improvement practices.
• Foster a diverse and inclusive work culture.

Requirements

• Bachelor’s degree in marketing or related field with 9+ years of experience or Master’s degree with 7+ years.
• Experience in a scientific or highly-regulated industry.
• Proven experience in leading cross-functional projects.
• Intermediate understanding of digital marketing and analytics.
• Strong communication skills for a global audience.
• Ability to solve complex problems and identify innovative solutions.
• Experience with continuous improvement and operational excellence is a plus.

Benefits

• Comprehensive benefits package including medical/dental/vision insurance.
• 401(k) plan for eligible employees.
• Paid time off for work-life balance.
• Opportunity for bonus/incentive pay.
• Support for career development and growth.