Associate Director, Events Marketing - Remote

Overview

The Associate Director, Growth will lead the development and execution of best-in-class marketing programs to drive attendance, viewership, and brand awareness for Axios Events.

In Short

• Planning and executing marketing campaigns to generate RSVPs and viewership.
• Leveraging paid and organic channels such as house ads, email, social media, display, paid search, and content marketing.
• Partnering with the Events team to develop plans and messaging and monitor campaign results.
• Collaborating with Audience Development to post on Axios social media accounts.
• Initiating and managing A/B tests to improve conversions and engagements.
• Partnering with the Design team to develop creative assets for various marketing channels.
• Creating and deploying marketing emails to attract event registrations.
• Reporting campaign results and presenting data-driven insights.
• Occasional travel to support event media capture and promotion.

Requirements

• Experience in marketing live and virtual events.
• Exceptional collaboration skills with Product/Technology, Design, and Analytics teams.
• Strong understanding of audience segments and journey through the conversion funnel.
• Strong analytical skills and a knack for using data to make decisions.
• Excellent communication and project management skills.
• Creative thinking and a bias for action.
• Basic understanding of HTML and CSS a plus.
• Hands-on experience with Google Analytics, Looker, and/or an ESP a plus.

Benefits

• 401(k) with employer match.
• Robust health insurance options.
• Employer HSA contribution.
• Dental and vision coverage.
• 12-week paid leave for primary caregivers.
• Generous vacation policy.
• Mental health days.
• Annual learning and development stipend.
• $100 monthly work-from-home stipend.
• Access to tele-mental health services.
• Inclusive fertility and family forming benefits.
• Financial support through Axios Family Fund.
• Increased work flexibility for parents and caretakers.
• Virtual company-sponsored social events.
• A strong and positive work environment.
• A commitment to diversity and inclusion.