Content Marketing Manager - Remote

Overview

The Content Marketing Manager is responsible for our in-house content creation driving the development, production and management of content across multiple platforms. This role is pivotal in building and supporting AVL's growth objectives.

In Short

• Equip sales team and Practice Leads with effective tools, content, and materials that drive engagement and support their sales goals & objectives and generates leads
• Create and deliver high-quality content and collateral to position AVL as a leader in fractional Finance and HR services.
• Plan, launch and manage multi-channel demand generation campaigns, including email marketing, webinars, social media, newsletters, video, eBooks, podcasts, and partner-led initiatives.
• Author eMail campaigns including Prospect, QSO, Event, Client-focused.
• Leverage strategic and tech partnerships to maximize campaign reach and effectiveness.
• Coordinate logistics and technical setup for virtual and in-person events.
• Lead the execution of virtual events, including webinars, podcasts and discussion panels to drive client engagement and promote thought leadership.
• Collaborate across teams to align marketing strategies, company goals, and regional/vertical objectives.
• Utilize HubSpot to track, report, and optimize campaign performance based on data insights.
• Stay updated on market trends, competitive positioning and emerging digital tools to drive innovative marketing approaches.

Requirements

• 7+ years of experience in content marketing roles, digital marketing or demand generation
• Experience in professional services consulting management is preferred
• Experienced in HubSpot, including campaign tracking, lead sourcing, email automation & data analytics.
• You are an experienced marketer who has effectively supported sales.
• You have a proven track record with creating & managing content marketing, and digital campaigns that drive demand and generate leads across various platforms (email, social media etc).
• You thrive on working across multiple stakeholders while establishing trusted relationships.
• You are an exceptional writer and storyteller with a portfolio demonstrating the ability to create clear, engaging and persuasive content.
• You are curious and enjoy creating engaging content with ease, and bring a collaborative spirit that you seamlessly incorporate into your creative process.
• You have exceptional organizational skills, with the ability to drive a full and complex content calendar.
• You are self-directed with a strong work ethic. You are agile and can pivot quickly. You can effectively prioritize and have impeccable follow-through.

Benefits

• Base salary range $80,000 - $100,000 plus bonus
• Benefits: PTO, medical, dental, vision, HSA match (depending on plan), 401k, cell phone stipend