Senior Director of Brand & Solutions Integrated Marketing - Remote

Overview

We are seeking a Sr. Director, Brand & Solutions Integrated Marketing to define and lead how WordPress VIP brings integrated, market-facing campaigns to life—grounded in a strong brand, unified messaging, and strategic relevance across industries and customer needs. In this role, you’ll be responsible for ensuring the end-to-end success of the strategy and execution of our brand and solutions marketing initiatives, ensuring alignment across product, partner, and GTM (Go to Market) motions to drive awareness, perception shift, engagement, and ultimately, growth.

In Short

• Be a critical driver in marketing and commercial planning, with data-backed insights on campaign strategy, team needs, and GTM opportunities.
• Define and lead the roadmap for integrated brand and solutions marketing to support awareness, pipeline growth, and market leadership.
• Align GTM strategy across Sales, Product, Customer Success, and other Automattic teams to unify messaging, positioning, and priorities.
• Build and scale a high-impact campaign engine spanning brand, content, digital, partner, and event channels.
• Execute full-funnel marketing with clear, audience-centric messaging that connects product value to buyer needs.
• Champion customer storytelling to enhance credibility, grow awareness, and reinforce WordPress VIP’s enterprise leadership.
• Uncover new customer acquisition, cross-sell, and upsell opportunities through bold, data-informed strategies.
• Establish advanced measurement frameworks to assess ROI and pipeline impact using CRM and analytics tools.
• Foster a culture of accountability, collaboration, and continuous learning.
• Lead by example with a data-driven growth mindset that values creativity and iteration.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field; or equivalent experience.
• Several years of B2B marketing experience, with a strong focus on revenue and demand generation for enterprise or SaaS companies, particularly in complex products and solutions.
• Proven experience in leading and scaling global marketing programs, with measurable impact on pipeline, conversion, and revenue growth.
• Extensive background in performance marketing, demand generation, and ABM, with a data-driven approach to decision-making and optimization.
• Deep understanding of global markets, regional nuances, and experience adapting marketing programs for different geographies, with extensive experience in the US market.
• Exceptional leadership and team-building skills, with a track record of developing and inspiring high-performance teams.
• Proficiency in marketing automation, CRM, and analytics platforms.
• Strong analytical, strategic, and creative problem-solving abilities, with a passion for driving results and making data-driven decisions.

Benefits

• Salary range: $150,000-$220,000 USD.
• Fully-remote work environment.
• Open vacation policy.
• Comprehensive benefits package available by country.
• Commitment to diversity, equity, and inclusion.
• Opportunities for professional growth and development.
• Culture of accountability and collaboration.
• Support for disability-related accommodations during the hiring process.