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Technical Audience Marketer - Remote

Posted 8 weeks ago

Overview

As a Technical Audience Marketer at Contentstack, you will engage with developers, architects, and IT leaders to create impactful marketing strategies that resonate with technical audiences.

In Short

  • Conduct research to define segments within technical audiences.
  • Analyze data on technical behaviors and preferences.
  • Stay informed about trends in enterprise architecture and technology.
  • Create detailed technical personas.
  • Develop and execute tailored marketing campaigns.
  • Leverage platforms like GitHub and Stack Overflow for engagement.
  • Collaborate on technical resources and case studies.
  • Support Sales teams with insights for technical stakeholders.
  • Use analytics tools to track engagement metrics.
  • Iterate strategies based on feedback and performance data.

Requirements

  • 5+ years of experience in marketing to technical audiences.
  • Familiarity with the B2B SaaS industry.
  • Expertise in developer-focused marketing channels.
  • Proficiency with marketing platforms like Marketo and Salesforce.
  • Ability to communicate technical messaging effectively.
  • Strong project management skills.
  • Excellent collaboration and communication skills.
  • Technical aptitude and understanding of technical workflows.
  • Analytical and data-driven mindset.
  • Customer-first approach.

Benefits

  • Interesting work with opportunities for growth.
  • A collaborative and supportive team environment.
  • Impactful contributions to prestigious brands.
  • Regular updates about business performance.
  • Community volunteer opportunities.

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