Technical Audience Marketer - Remote

Overview

As a Technical Audience Marketer at Contentstack, you will engage with developers, architects, and IT leaders to create impactful marketing strategies that resonate with technical audiences.

In Short

• Conduct research to define segments within technical audiences.
• Analyze data on technical behaviors and preferences.
• Stay informed about trends in enterprise architecture and technology.
• Create detailed technical personas.
• Develop and execute tailored marketing campaigns.
• Leverage platforms like GitHub and Stack Overflow for engagement.
• Collaborate on technical resources and case studies.
• Support Sales teams with insights for technical stakeholders.
• Use analytics tools to track engagement metrics.
• Iterate strategies based on feedback and performance data.

Requirements

• 5+ years of experience in marketing to technical audiences.
• Familiarity with the B2B SaaS industry.
• Expertise in developer-focused marketing channels.
• Proficiency with marketing platforms like Marketo and Salesforce.
• Ability to communicate technical messaging effectively.
• Strong project management skills.
• Excellent collaboration and communication skills.
• Technical aptitude and understanding of technical workflows.
• Analytical and data-driven mindset.
• Customer-first approach.

Benefits

• Interesting work with opportunities for growth.
• A collaborative and supportive team environment.
• Impactful contributions to prestigious brands.
• Regular updates about business performance.
• Community volunteer opportunities.