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Associate Manager, Brand Marketing - Remote

Posted 1 week ago
Marketing
Full Time
USA

Overview

The Associate Manager of Brand Marketing is a collaborative team member dedicated to supporting our Integrated Marketing team, focusing on planning, execution, and reporting of integrated marketing plans tailored to key customer segments.

In Short

  • Ownership of seasonal requests and tentpole promotions.
  • Support Integrated Marketing Team in creating compelling seasonal messaging.
  • Focus on planning and execution across all channels and platforms.
  • Leverage audience data for informed marketing plans.
  • Ensure clarity and consistency of messaging in customer journeys.
  • Kick off creation of seasonal briefs and content frameworks.
  • Act as the point of contact for cross-functional partners.
  • Partner for customer data integration and journey mapping.
  • Drive ideas for creative experimentation and responsiveness.
  • Lead hindsight collaboration for best practices and recommendations.

Requirements

  • Experience in Brand Building and Consumer Insights.
  • Understanding of marketing/media channels and audience engagement.
  • Able to drive alignment between creative and non-marketing partners.
  • Obsessed with product and storytelling.
  • High level attention to detail.

Benefits

  • Opportunity to work in a diverse and inclusive environment.
  • Engagement in sustainability initiatives.
  • Collaborative team culture.
  • Impactful brand experience enhancement.

Athleta

Athleta

817 GPS Consumer Direct is a dynamic and inclusive company that prioritizes the safety and well-being of its employees, teams, and customers. With a strong commitment to protecting people, assets, and brands, the company fosters a fast-paced environment where operational excellence and security are paramount. As part of Gap Inc., 817 GPS Consumer Direct embodies values of equality and sustainability, striving to create a positive impact in the community while driving brand power and enduring customer relationships. The company values collaboration across cross-functional teams and external partners to ensure a safe and crime-free environment, making it a leader in the industry.

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