Director, Product Marketing (HealthTech) - Remote

Overview

The Director of Product Marketing for AssistRx will lead and execute go-to-market strategies that align our solutions with the needs of healthcare providers, patients, and clients.

In Short

• Own and execute product marketing strategy for new product launches and feature enhancements.
• Build relationships with internal teams to create effective marketing programs.
• Conduct competitive and market research to identify trends and opportunities.
• Manage research on customer needs to inform existing programs.
• Develop compelling messaging architecture and product positioning.
• Maintain buyer and user personas to understand their decision-making processes.
• Ensure integrated launches for products and features.
• Empower sales teams with effective enablement content.
• Support thought leadership content development to increase brand visibility.
• Own KPIs for product marketing initiatives and drive continuous improvement.

Requirements

• 7+ years of B2B product marketing experience, preferably in healthcare or technology.
• Demonstrated success in executing product marketing strategies.
• Experience in multichannel marketing campaigns.
• Familiarity with ABM and content strategy best practices.
• Experience with Salesforce, Google Analytics, and other marketing tools.
• Experience in a marketing/creative agency is a plus.

Benefits

• Opportunity to lead impactful marketing strategies in HealthTech.
• Collaborative work environment with cross-functional teams.
• Access to ongoing professional development and training.