Marketing Specialist - Remote

Overview

This role focuses on cold email marketing, lead generation, newsletter creation, social media management, and customer engagement strategies for a financial institution supporting small business owners.

In Short

• Develop and execute email marketing and retention strategies.
• Create automated email and SMS campaigns.
• Manage Salesforce reports and optimize CRM segmentation.
• Oversee monthly newsletter creation and distribution.
• Track marketing KPIs and analyze campaign performance.
• Manage relationships with vendors and internal teams.
• Utilize data scraping and lead enrichment strategies.
• Maintain and update social media accounts.

Requirements

• Experience in email marketing and lead generation.
• Strong ability to optimize engagement tactics.
• Familiarity with Salesforce and CRM systems.
• Analytical skills for tracking marketing performance.
• Ability to manage multiple projects and deadlines.

Benefits

• Work-life balance.
• Professional growth opportunities.
• Collaborative work environment.