Marketing Operations Manager - Remote

Overview

Aplos is seeking a Marketing Operations Manager to oversee marketing technology and automation, manage lead lifecycle and reporting, and optimize marketing performance across its brands.

In Short

• Manage marketing technology and automation tools.
• Optimize lead lifecycle stages and lead scoring.
• Oversee campaign management and audience segmentation.
• Build marketing dashboards for performance tracking.
• Ensure data cleanliness and compliance.
• Collaborate with cross-functional teams to improve efficiency.
• Drive experimentation and testing strategies.
• 5+ years of marketing operations experience required.
• Strong analytical skills and data-driven mindset.
• Familiarity with ABM and paid ad campaigns.

Requirements

• 5+ years of marketing operations experience within B2B SaaS companies.
• Experience with marketing automation platforms like HubSpot.
• Expertise in managing Salesforce for marketing and lead management.
• Strong analytical skills with reporting tools like Google Analytics.
• Experience in lead scoring, nurturing, and database management.
• Familiar with campaign tracking best practices.
• Comfortable with data hygiene and compliance.
• Ability to thrive in cross-functional collaboration.
• Familiarity with account-based marketing strategies.
• Experience tracking paid ad campaigns.

Benefits

• Generous PTO plans including unlimited PTO.
• Paid parental leave (12 weeks).
• Robust medical, dental, and vision coverage.
• 4% match on retirement plans.
• Remote-first work environment.