Anzu is a leading provider of intrinsic in-game advertising solutions for mobile, PC, and console platforms. The company prioritizes player experience while enabling advertisers to reach audiences in a non-disruptive and engaging manner. With a patented 3D ad tracking engine that offers viewability measurement in-game, Anzu partners with trusted AdTech vendors and adheres to industry standards set by the MRC and IAB, making it a preferred choice for brands and agencies globally. Anzu empowers game developers to monetize their titles through ad placements that enhance gameplay, ensuring consistent revenue streams. Supported by notable investors such as Sony Innovation Fund, NBCUniversal, and PayPal Ventures, Anzu is dedicated to improving advertising in games for brands, developers, and gamers alike.