Senior Product Marketing Manager - Product Engagement - Remote

Overview

The Senior Product Marketing Manager will serve as a strategic leader for Anthology’s flagship solution, focusing on in-product messaging, capability adoption, and content development to support roadmaps and documentation.

In Short

• Lead in-product messaging strategy using the Pendo platform.
• Collaborate with Product Managers to design user journey mapping.
• Develop feature adoption strategies to enhance user engagement.
• Manage a team of specialists for content creation and support.
• Oversee the development of sales enablement materials.
• Work closely with cross-functional teams for product insights.
• Utilize product analytics to inform marketing strategies.
• Foster a diverse and inclusive work environment.
• Support the development of training content for customer value propositions.
• Drive alignment around user adoption strategies.

Requirements

• 8-12 years of B2B product marketing experience.
• Bachelor's degree in Marketing, Business, or related field.
• 2+ years of management experience.
• Strong expertise in product analytics.
• Experience with feature adoption methodologies.
• Exceptional presentation skills.
• Ability to influence cross-functional teams.
• Familiarity with video content marketing.
• Ability to thrive in a fast-paced environment.
• Fluency in written and spoken English.

Benefits

• Competitive salary range based on experience.
• Opportunity to work in a diverse and inclusive environment.
• Access to professional development resources.
• Flexible working conditions.
• Engagement in meaningful work supporting education.