Senior Marketing Manager - Online Courses DACH - Remote

Overview

We at AMBOSS are looking for an experienced and ambitious individual to drive the success of our medical online courses in Germany as a Senior Marketing Manager. In this key role, you will take on the strategic and operational responsibility for the commercial success of our courses and shape go-to-market and promotion activities.

In Short

• Develop and implement a clear marketing strategy for positioning and marketing our medical online courses in the German medical market.
• Manage and optimize the go-to-market strategy, including channel definition (partnerships, in-product, email, paid ads, etc.).
• Conceptualize and execute powerful multi-channel marketing campaigns in close collaboration with marketing, product management, and partnerships teams.
• Budget responsibility for marketing activities – including ROI analysis and measures to maximize investment efficiency.
• Identify and prioritize new growth opportunities with the market lead to strategically increase revenue in the course segment.
• Responsible for marketing planning and prepare regular performance evaluations.
• Conduct regular market analyses and trend observations to develop a deep understanding of the German medical market and make informed strategic decisions.

Requirements

• At least 4 years of marketing experience with solid knowledge in various marketing channels (CRM, performance marketing, SEO, partnerships, etc.).
• A medical background or experience with educational products is a strong plus.
• Ability to empathize with the target audience of doctors and medical professionals, recognizing needs and expectations and addressing them through strategic communication.
• Confident balance between strategic foresight and operational implementation – you not only develop thoughtful concepts but also support their efficient practical implementation.
• Experience in developing and implementing go-to-market strategies and project management (including channel definition, positioning, and market launch).
• Analytical and data-driven working style – you use metrics purposefully to make informed decisions and derive optimization measures.
• High self-motivation and solution orientation – you think pragmatically, take responsibility, and always seek new ways to improve.
• Fluent in German and English with the ability to communicate complex issues clearly and persuasively and effectively coordinate various stakeholders.

Benefits

• We place great importance on ensuring that our employees (AMBOSSians) feel comfortable with us and therefore offer a range of benefits to choose from (e.g., free Urban Sports Club membership).
• You also have the opportunity to work remotely from our office in Cagliari/Sardinia at any time.