The Senior Salesforce Developer focused on Marketing Cloud will be responsible for designing, developing, and optimizing marketing cloud campaigns within the company.
In Short
Design and develop effective marketing cloud campaigns using Salesforce Marketing Cloud.
Create custom Apex flows to automate marketing processes.
Integrate third-party platforms like Facebook to enhance campaign impact.
Monitor and analyze ongoing campaign performance.
Regularly clean data to ensure quality and accuracy.
Work closely with the Business Intelligence team for data representation.
Participate in reporting and analysis to support informed decision-making.
Collaborate with marketing teams to understand their needs and objectives.
Implement filters and segments for more effective audience targeting.
Possess strong communication and teamwork skills.
Requirements
Strong development skills on the Salesforce platform, especially in Marketing Cloud and Apex.
In-depth knowledge of best practices in marketing cloud.
Expertise in integrating third-party platforms with Salesforce.
Ability to analyze marketing data and collaborate with the BI team.
Bachelor's degree in computer science, marketing, or a related field.
Salesforce Marketing Cloud certification is a plus.
Previous experience in Salesforce Marketing Cloud development.
Benefits
Diverse career paths with opportunities for internal mobility.
Certified and diploma training programs.
Regular events to combine well-being and performance.