Marketing Automation & Activation Coordinator - Remote

Overview

The Marketing Automation & Activation Coordinator is responsible for end-to-end coordination and quality assurance of marketing production services for GMP Academy and Partner Center programs, ensuring seamless execution and continuous optimization of marketing activations.

In Short

• Act as the main point of contact for stakeholder briefs and campaign coordination
• Manage end-to-end production delivery of livestream events and email campaigns across Gather and Marketo
• Coordinate production workflows and track progress across tools and timelines
• Perform QA on event pages, email builds, and Marketo programs to ensure accuracy and readiness
• Validate Gather-Marketo integrations and campaign setup before launch
• Build and manage audience segmentation and campaign scheduling in Marketo
• Ensure compliance with data governance, opt-ins, and unsubscribe requirements
• Support reporting and production tracking
• Identify opportunities to improve processes and enhance campaign execution

Requirements

• Valid Marketo Certification (required and must not have expired)
• Proven experience working with marketing automation platforms, preferably Marketo
• Experience managing email marketing campaigns and digital event activations
• Experience working with Gather or similar event management platforms
• Strong understanding of campaign QA processes and attention to detail
• Ability to manage multiple projects and stakeholders simultaneously
• Experience working in a client-facing or cross-functional coordination role
• Familiarity with CRM systems, data segmentation, and audience targeting
• Strong communication and organisational skills

Benefits

• Flexible working hours
• Remote work opportunity
• Exposure to high-impact digital marketing experiences