TikTok Social Manager - Remote

Overview

We’re looking for someone who understands TikTok at a deep, almost instinctive level. The ideal candidate will help shape how Airbnb shows up in one of the most dynamic and culturally influential spaces on the internet.

In Short

• Ideate, conceptualize, and create TikTok-native content for Airbnb’s owned channel.
• Partner closely with internal teams and external creators to develop original content designed specifically for TikTok.
• Concept, capture, edit, and publish content in real time around cultural moments and brand opportunities.
• Maintain a deep and constantly evolving understanding of TikTok trends, formats, algorithm dynamics, and audience behavior.
• Identify creators and cultural leaders shaping the platform.
• Develop original, repeatable content frameworks that build brand equity.
• Own accurate, timely publishing and real-time community engagement on TikTok.
• Lead TikTok-first thinking across key campaigns and brand moments.
• Partner with analytics teams to measure impact and refine strategy.

Requirements

• 5–8 years of experience in social media, with significant hands-on TikTok expertise.
• Proven track record of building and growing a highly visible brand social channel.
• Deep understanding of TikTok’s ecosystem, including formats and algorithm behavior.
• Strong creative instincts with the ability to generate original ideas quickly.
• Proficiency in TikTok-native creation and editing tools.
• Experience working with creators and influencers.
• Excellent writing and verbal communication skills.
• Exceptional attention to detail and execution.
• Experience managing multiple stakeholders.

Benefits

• Competitive salary range of $191,000 - $223,000 USD.
• Eligibility for bonus, equity, benefits, and Employee Travel Credits.
• Opportunity to work with a diverse and creative team.
• Flexible working arrangements including remote work options.
• Commitment to inclusion and belonging in the workplace.