Paid Social Media Specialist - Remote

Overview

We’re helping our client find an experienced, strategic, and highly analytical Paid Social Specialist. If you thrive on data-driven decision-making, are obsessed with hitting KPIs, and have a deep curiosity about what drives performance, this role is for you. You’ll be responsible for planning, executing, and optimizing paid social campaigns across high-growth eCommerce brands, working closely with the team to improve performance and scale brands efficiently using a test-and-learn approach.

In Short

• Strategize, execute, and manage high-performing social media ad campaigns across Meta (Facebook & Instagram), TikTok, Pinterest, and other platforms.
• Analyze and optimize multiple ad accounts, ensuring budget efficiency and maximum ROI.
• Proactively identify trends, insights, and areas for improvement to refine strategies and boost performance.
• Communicate campaign results, insights, and next steps with clients and internal teams in a clear, actionable way.
• Collaborate cross-functionally to ensure social media campaigns align with overall marketing and business objectives.
• Continuously test and iterate, using a structured approach to improve creatives, audience targeting, and ad placements.
• Stay ahead of industry trends, algorithm changes, and emerging opportunities to maintain a competitive edge.

Requirements

• Experience in managing paid social media campaigns.
• Strong analytical skills and data-driven mindset.
• Proficiency in using social media advertising platforms.
• Ability to communicate effectively with clients and teams.
• Knowledge of eCommerce marketing strategies.
• Familiarity with industry trends and best practices.

Benefits

• Opportunity to work with high-growth eCommerce brands.
• Remote work flexibility.
• Collaborative team environment.
• Professional development opportunities.