Paid Social Media Buyer - Remote

Overview

The Paid Social Media Buyer will play a pivotal role in managing and optimizing our paid social campaigns across key platforms. You will be responsible for executing campaigns, analyzing performance metrics, and driving continual improvements to maximize ROI. You’ll work closely with cross-functional teams to ensure that our paid media initiatives are strategically aligned with Company's goals, focusing on enhancing the digital consumer product experience and driving engagement.

In Short

• Develop, execute, and refine paid social campaigns across TikTok, Meta, and YouTube.
• Optimize core campaign metrics including reach, frequency, CPM, CTR, and ROI.
• Manage budget allocation for maximum efficiency and effectiveness.
• Leverage platform-specific tools and analytics to monitor campaign performance.
• Stay updated on the latest trends in paid social media.
• Conduct A/B tests and adjust campaigns in real-time.
• Deliver regular performance reports highlighting key metrics and opportunities.
• Collaborate with growth and media teams to refine strategies.
• Ensure paid media strategies align with consumer product experience goals.
• Drive campaigns that enhance customer engagement and brand loyalty.

Requirements

• Experience in managing paid social media campaigns.
• Strong analytical skills to interpret campaign performance data.
• Proficiency in using analytics tools for reporting.
• Ability to work collaboratively in cross-functional teams.
• Knowledge of current trends and best practices in digital marketing.

Benefits

• Opportunity to work on high-impact marketing campaigns.
• Dynamic and collaborative work environment.
• Professional development opportunities.
• Competitive salary and benefits package.