Digital Strategist: Patient Recruitment and Engagement - Remote

Overview

A remote position for a Digital Strategist focused on patient recruitment and engagement, responsible for designing and leading user acquisition campaigns.

In Short

• Develop and execute digital strategies for patient recruitment.
• Create patient journey maps in Lucidchart.
• Optimize conversion and engagement workflows.
• Collaborate with cross-functional teams to identify bottlenecks.
• Enhance lead flow through landing pages and automation.
• Analyze patient journeys to improve activation rates.
• Implement tracking and attribution models.
• Generate performance reports using analytics tools.
• Ensure compliance with healthcare marketing regulations.
• Stay updated on digital trends and AI tools.

Requirements

• 4+ years of experience in digital strategy and lead generation.
• Understanding of customer journeys and engagement strategies.
• Experience in tracking and data management.
• Proficiency in SiSense and Google Analytics.
• Familiarity with A/B testing methodologies.
• Strong analytical and visualization skills.
• Excellent organizational and communication skills.
• Critical thinking and adaptability in fast-paced environments.
• Preferred: BS/BA in Marketing or related field.

Benefits

• Medical, Dental, and Vision Insurance.
• Employee Assistance Program (EAP).
• Flexible PTO and Holidays.
• Life and AD&D Insurance.
• 401(k) with employer match.
• Long-term and Short-term Disability.
• Flexible Savings Account (FSA).
• Voluntary Critical Illness and Accident Insurance.